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Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas in one of the UK’s leading department stores. Shop for brands such as Reformation, Rixo, and Ganni and more, including beauty and homewares, tech and much more.

ASOS offers over 850 brands in tall, petite and curvaceous styles. Oh Polly is a favorite of celebs, offers two-piece dresses and Sekonic L-858D-U body-con sets. Nasty Gal, a cult favourite brand focuses on vintage-inspired styles. BooHoo is a fast-fashion behemoth. BooHoo offers a selection of affordable womenswear.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was created with fashion-conscious customers in their 20s in mind. The company raised funds for its first venture by selling low-cost replicas of popular styles, like the ones worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to focus solely on clothing since it would provide the highest returns.

The ASOS website offers a broad selection of sizes and products, including maternity and plus size clothing accessories, shoes, and stationary. It also features a range of fashion guides and #AsSeenOnMe content that inspire. Customers can also create private boards and add items to their wish lists.

The mobile app of ASOS offers an effortless shopping experience with saved items sync and a quick checkout. The app shows stock information to help prevent disappointment when an item is not in stock. This is a great illustration of how retailers can utilize e-commerce to improve customer engagement and increase brand loyalty.

George at ASDA

Established in 1989, George is Asda's supermarket fashion brand that offers clothes for women, men and children. George offers a variety of clothes that are affordable and ethically sourced. Customers can purchase clothing on the internet, in over 500 Asda stores, and on the George website.

The collection is inspired by the 'quiet trend and includes pieces made of linen, cotton and silk blends. The line features slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for an 100 percent Supima Cotton T-shirt) and go up to 77 pounds (for full suits).

ASDA George, a fast fashion retailer, develops new store plans and directives "generally once every six weeks". Visual Retailing's software for retail planning is used by the company to modernise its planning process and make it future-proof. This allows it to provide briefs and visual merchandising layouts with unparalleled speed and efficiency. StyleShoots is a multi-purpose photography machine, removes garments from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This improves merchandising consistency and ensures that all stores receive the identical information.

Debenhams

Debenhams, one of the most storied UK department store chains, has various clothing items and other items. It offers a wide range of brands, and also regular sales and discounts. In addition, the company offers a variety of services to help customers find what they're seeking.

The first store opened in London in 1778, initially as a drapers' shop. Through the years, it has evolved into a massive department store chain with an international presence. It is a top fashion retailer, known for its exclusive brands and designer clothing. It has a large online presence.

Debenhams continues to run its online business despite a few stores closing during the COVID-19 pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. This acquisition demonstrates the growing power shift away from bricks and mortar retailers to their more agile online counterparts. This trend is likely to continue as the number of shoppers decreases in physical stores.

Topshop

Topshop is an online fashion retailer. It offers clothes for women and men and accessories. It has several different brands, including Collections and Inflatable Sprinkler Toy Boutique. The company also provides a styling service that will suggest clothing according to the person's personality and preferences. This is an excellent feature for fashion-conscious people or beginners.

The company's fortunes have changed towards the downwards and now it appears like the entire Arcadia group - which includes Dorothy Perkins, Topshop and Boohoo could be in danger of collapse (Yahoo Finance 2012). However the company's fortunes have shifted to the negative and it now appears like the entire Arcadia group that includes Topshop, Dorothy Perkins and Boohoo is nearing the brink of collapse (Yahoo Finance 2012).

What was the thing that saved Topshop in the past was its unique selling point that it was the closest shopper on the high street was to catwalk fashions, but this was the thing that ultimately ended it. Asos and Boohoo began to offer the same trend-setting styles at lower prices. Shops were closed by the thousands.

Misguided

Missguided is a UK fashion website that sells trendy pieces inspired by the style of celebrities. The site has a feminine theme with pink and white. It also showcases female models and clothing items on its site. The site offers free next-day delivery as well as students can avail a discount for customers.

The site has a broad selection of products and is targeted towards 16-34 year olds. The brand is a rival of Boohoo the fashion retailer that also offers trendy clothing for the same demographic. The site has large headings and pictures of clothes. Boohoo also lets users sign up for their newsletter and receive emails about new products.

The company was founded by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of high-end fashion based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own brand of fashionable clothes is designed and made mostly in the United Kingdom. The company also carries other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is built on maximising profits through selling to young people who are looking for trendy and new clothes at affordable prices. This market segment, which is comprised of those who are less than 30 years old, is an enormous market segment in the world.

Boohoo employees have access to a range of benefits such as pension plans and bonus schemes. The company prioritizes employee health through gyms on-site as well as free healthcare cash plans, and mental health support. The company is also renowned for its commitment to size inclusivity with precise size charts that help shoppers find the right fit.

Amazon

As the world's largest online retailer, Amazon's UK branch offers a wide range of clothes, shoes and other accessories. You can also buy food items, household products and DIY tools. The site also has an extensive selection of international brands and products.

Other online shops worth a look include river island for trendy pieces inspired by catwalks and the fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that appear like a lot more expensive than they actually are and Lavish Alice which is a go to for fashion-forward designs that are great for both dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the site's looks.

John Lewis, a department chain of stores, is a must-see for fashion-conscious shoppers. Their range includes a wide range of cosmetics and the latest electricals. They also have a wide range of household goods like unique tea caddies.