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Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas in one of the most renowned department stores in the UK. Expect to find brands such as Reformation, Rixo and Ganni along with homeware, beauty, tech and more.

ASOS has over 800 brands in petite, tall, and curve collections. Popular with the masses, Oh Polly stocks two-piece sets and Vimeo body-con dresses, while the cult-favourite Nasty Gal focuses on vintage-inspired styles. BooHoo the fast-fashion juggernaut, provides affordable womenswear.

ASOS

ASOS was founded in 2000 with the trendy shopper in their twenties as its target audience. The company raised funds for its first venture by selling low-cost replicas of popular styles, like the ones worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to focus solely on clothing because it would yield the best returns.

The ASOS website offers a wide range of sizes and products, including maternity and plus size clothing accessories, shoes and stationary. The ASOS website also provides a variety of fashion guides, #AsSeenOnMe and other content that could encourage. Customers can add items to a wish list and create private boards to organize their favorite items.

The mobile app of ASOS offers a seamless shopping experience, with saved items synchronized and a quick checkout. The app also shows inventory information, which can help to avoid disappointment when items are not in availability. This is an excellent illustration of how retailers can make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

Founded in 1989, George is Asda's supermarket fashion brand with clothes for women, men, and kids. George offers a wide selection of affordable and ethically-sourced clothing. Customers can shop online, in more than 500 Asda stores, and on the George Website.

The new collection taps into the 'quiet luxury' trend, with pieces made of silk, cotton and linen blends. The collection includes slouchy suit, printed co-ords and ribbed separates. Prices start at 12 pounds for a 100% Supima cotton T-shirt and rise up to 77 pounds for the full suits.

ASDA George, a fast fashion retailer, develops new store plans and directives "generally every six weeks". Visual Retailing's software for retail planning is employed by the company to modernise its planning process and ensure it is future-proof. It is now able to create visual merchandising layouts and briefs with unprecedented speed, efficiency, and simplicity. StyleShoots, a multi-purpose photography machine, removes clothing from the background and uploads them to Visual Retailing for immediate use in VM Layouts. This can help increase the compliance of merchandising and ensure that all of its stores have the identical information.

Debenhams

Debenhams is one of the UK’s oldest department store chains offers an array of clothing and other items. It also has a large assortment of brands, and offers regular sales and discounts. Additionally the company provides a variety of services to help customers locate what they're searching for.

The first store opened in 1778 as a draper's shop in London. Over the years, it grew into a huge department store chain with a worldwide presence. It is a leading retailer of fashion and is known for its exclusive designer brands and clothing. It has a huge online presence.

Debenhams continues to run its online business despite some stores closing during the COVID-19 pandemic. The company recently sold its brand and websites to Boohoo Group for PS55 million. The acquisition highlights the increasing power shift away from brick and mortar retailers to more agile online counterparts. This trend is likely to continue as the number of customers decreases in physical stores.

Topshop

Topshop is an online fashion store. It sells clothing for men and women and accessories. It offers different lines including Boutique, Collections and Style. The company also offers a styling service which will suggest clothing based on the user's personality. This is an excellent feature for fashion-conscious or those who aren't sure.

In the past, a visit to the London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes which was the most famous store's cavernous interior full of makeup, shoes, and clothes to peruse as you navigated its labyrinth of mirrored escalators to the beat of pounding house music. The business's fortunes changed to the negative and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo could be on its way to collapse (Yahoo Finance 2012).

The unique selling point of Topshop was that it was the closest high-street shopper could get to catwalk fashion. But this was the reason it went under. When Asos and Boohoo started offering the same bang-on-trend trends at lower prices, consumers stopped visiting the shops in droves.

Misguided

Missguided is a UK fashion website that sells on-trend pieces, that are inspired by the style of celebrities. Its website is feminine and has a the theme of White Textile Shade Sconce and pink. It also features a variety of female models and clothing items on its site. Customers can get free next-day delivery and a discount for students on the website.

The site has a broad selection of products and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo the fashion retailer that sells on-trend clothes for the same market. The site features bold headings with pictures of clothing. Boohoo also allows users to sign up to their newsletter and get emails about new products.

The company was created by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo, an online retailer of high-end fashion, vimeo.com based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own line of fashion clothing is designed and sourced mostly in the United Kingdom. The company also carries other brands, including Pretty Little Thing and Miss Pap.

The brand's business model is based on a strategy that maximizes profits by catering to a younger demographic who seeks out the latest and trendy clothes at a reasonable price. This segment, which is comprised of those who are younger than the age of 30 is a significant market segment globally.

Boohoo's employees enjoy a variety of benefits, including competitive bonus schemes and long-term financial security with pension plans. Boohoo also focuses on employee health with gyms in the workplace, free healthcare cash plans, and mental health services. The company is well-known for its commitment to ensuring that sizes are inclusive. It offers detailed clothing size charts to help shoppers find the right size.

Amazon

Amazon UK is the largest online retailer in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy groceries, household items, and DIY tools. The site features a variety of international brands and products.

Other e-commerce shops worth a look include River Island for fashion-led pieces inspired by the catwalk and celebrity style, Mango for affordable yet fashionable Spanish clothes that look a lot more expensive than they are as well as Lavish Alice, which is a must-visit for couture inspired designs that can be worn dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the site's looks.

Department store chain John Lewis is another must-visit for those who love fashion, considering that their collections span all major categories including cosmetics and cutting edge electricals. They also offer a great selection of household products, such as unique tea caddies.